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Friday, May 13, 2016

The Tourism Authority encourage Thais to saddle up for bicycle rides "in hidden cities"

The Tourism Authority encourage Thais to saddle up for bicycle rides "in hidden cities"


 THE TOURISM AUTHORITY of Thailand is adding another sub-chapter to its epic "Amazing Thailand" and "Discover Thailand" campaigns this year with the launch of the "Slow Life Ride in Hidden Cities" activity, which aims to encourage tourists, both local and foreign, to take to the road on two wheels.

A follow on from last year's "12 Cities … You Can't Say No" campaign, which was designed to boost local tourism, the new activity aims to promote sustainable tourism and raise environmental awareness.

Organised in collaboration with Nation Broadcasting Corporation, with which TAT has been worked to motivate more Thais to take up cycling, the project begins with a pilot phase that takes cyclists to Phatthalung in the South on May 29, to Rayong in the East on June 26, to Chaiyaphum in the Northeast on July 24, to Nakhon Pathom in the Central province on August 28 and to Lamphun in the North on September 25.

"Bike tourism is still the hottest trend in Thailand," says Sujitra Jongchansitto, deputy governor for domestic marketing of Tourism Authority of Thailand.