Thai hotel closures rose 42% in the first nine months of 2026 after 51% of operators posted losses in 2025, with KResearch warning of further pressure in 2027.
Thailand’s hotel and accommodation sector is facing mounting pressure from weak tourism demand, rising competition and high operating costs, with business closures accelerating after more than half of operators reported losses last year.
KASIKORN RESEARCH CENTER (KResearch) said 148 hotel and accommodation businesses registered their closure during the first nine months of 2026, up 42% from the same period a year earlier.
Meanwhile, about 51% of operators recorded losses in 2025, with smaller businesses the most vulnerable. Around 54% of small operators were loss-making, while 42% had accumulated losses for three consecutive years from 2023 to 2025. Overall, 38% of hotel and accommodation operators recorded accumulated losses throughout the three-year period.
KResearch warned that the outlook for 2027 remained highly uncertain as the tourism recovery stays uneven, competition intensifies and operating costs face further upward pressure.
Hotel market grows, but recovery remains uneven
Thailand’s hotel and accommodation market is expected to be worth about THB1.1 trillion in 2026, up 2.6% from 2025.
Accommodation accounts for about 77% of sector revenue, with the remaining 23% coming from areas including catering, meetings, seminars, food and beverages.
The industry comprises about 15,000 operators, more than 98% of them small and medium-sized businesses, and employs around 430,000 people. Its market value is equivalent to about 5.7% of Thailand’s gross domestic product at current prices, according to KResearch.
Despite overall revenue growth supported by international meetings and conferences and continued domestic travel, the recovery has not been evenly distributed.
New business registrations also slowed. A total of 779 hotel and accommodation businesses were established during the first nine months, down 31.2% year on year, although the figure remained above the comparable level in 2024.
Source: TheNation

