Thai tourism officials are
renewing their focus on European tourists as they seek to raise the
country's "quality tourism" benchmark.
Last year 5.6 million Europeans traveled to Thailand, generating
EUR10.3 billion (THB404.4 billion) in revenue, according to the Tourism
Authority of Thailand (TAT).
And in 2014 European visitors spent more time on average in Thailand
compared to any other visitors, with each person staying for 16.4 days
and spending around EUR106 (THB4,162) per day.
TAT said it is now aiming to increase tourism revenue from European visitors by 4.38 percent.
“Thailand’s focus now is on enhancing the image of Thailand to be a
'Quality Leisure Destination through Thainess'," said Kobkarn
Wattanavrangkul, Thailand’s Minister of Tourism and Sports.
"At the same time, we need to ensure a balance between tourism growth and its social and environmental impact."
Europeans have played a major role in developing tourism in Thailand, which accounts for about 10 percent of its GDP.
Around 65 percent of European visitors to Thailand make repeat visits.
TAT said it is targeting the European market as part of its agenda to boost "upscale, niche-market" tourism to the country.
That includes luxury travel options and niche holidays like weddings
and honeymoons, spas and wellness, sports tourism and community-based
attractions.
“There are more travelers who want to join sport activities in
Thailand, so now we are ready to pair tourism and sports into one," said
Kobkarn.
"Sports such as Muay Thai boxing, rock climbing, kayaking, mountain
biking, marathons, golf, tennis and sailing are widely available in the
country with highly skilled tuition and support services.”
Source: Coconuts
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