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The North Sumatra administration has just released its 2017 Lake Toba
Tourism Calendar, comprising a schedule of cultural events in the Lake
Toba area.
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Tourism Minister Arief Yahya said the calendar was important to
attract travelers. “Schedule and location certainty is important [for
travelers]. The days and months must not be altered because it is a
reference for the travelers,” Arief stated, as quoted by kompas.com on Monday.
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(Read also: Hundreds flock to Lake Madirda to observe Melasti)
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Arief also stressed the shift of traveler behavior, particularly
among young travelers. “Do not expect them to come [to the destination]
if they couldn’t find a fixed schedule,” he said. The minister also
mentioned that travelers may have booked their travel in advance.
“Imagine how troubled they would be if the schedule changed.”
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The calendar of events was released to help promote Lake Toba, one of
Indonesia’s 10 priority destinations of 2017. Among the activities
included in the calendar of events are festivals, carnivals, music shows
and sports events.
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North Sumatra Deputy Governor Nurhazijah Marpaung said all tourism
stakeholders in the province were ready to make Lake Toba an
international destination. She also explained that tourist activities in
Lake Toba were expected to account for Rp 16 trillion (US$ 75 million)
in regional gross domestic product, and create 300,000 new jobs in North
Sumatra.
Below is the list of events scheduled on the calendar.
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