Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Friday 10 November 2023

Phuket tourism operators push for international convention centre


In a bid to elevate Phuket’s status as an exhibition hub, local tourism operators are urging for the rapid implementation of a long-stalled project for an international convention centre and a freeport city initiative. The urgency has arisen due to the impending enforcement of new environmental laws which may necessitate a redesign of the project.

The Health Ministry recently abandoned its plans for a traveller health centre on a 140-rai seaside plot in the Mai Khao subdistrict. This location was initially earmarked for Phuket’s first international convention and exhibition centre.

Thanet Tantipiriyakit, the president of the Phuket Tourist Association, disclosed that following objections to the traveller health centre, both public and private sectors prefer the land to be utilised for generating an economic impact for the entire province.

The tourism sector in Phuket has already tabled a proposal for the exhibition centre to the provincial Joint Public and Private Consultative Committee (JPPCC) and plans to present it to the Andaman JPPCC meeting in December.

Three alternatives are suggested in the proposal for the government’s consideration. These include a public-private partnership model enabling investment from a professional exhibition management company, delegating related authorities to oversee the project’s construction and management, or allowing the government to invest independently and granting operating rights to the private sector.

Imminent environmental laws, expected to restrict the construction of structures larger than 30,000 square metres in the area, could potentially influence the current exhibition hall’s conceptual design, which requires around 32,000 sq m of space. To adhere to the original plan, the project needs to be fast-tracked.

Freeport concept

Thanet lamented that despite Phuket being declared as one of Thailand’s 10 meetings, incentives, conventions and exhibitions (MICE) cities, it remains the only province lacking an exhibition hall. He voiced support for the previous Tourism and Sports Minister Phiphat Ratchakitprakarn’s suggestion to establish Phuket as a duty-free island to attract tourism expenditure.

Thanet proposed a slight modification to the idea, advocating for Phuket to become a free port province to bolster the island’s status as a marina hub. He reasoned that the concept of a duty-free town might not resonate with tourists as it did in the past. However, designating Phuket as a free port city could attract specific groups, especially the marina market, with four marinas already in existence and a fifth one slated to open soon, reported Bangkok Post.

The free port concept would encourage yacht manufacturers and owners to consider using the province as a hub. They can import vessels or machine parts to the province without the burden of taxes or complex customs procedures. This plan could be seamlessly integrated with the exhibition centre project, as Phuket could host large cruise and yacht trade shows.
The local industry stands to benefit from technology transfers from experts, and more job opportunities would be created if the province serves as a hub for yacht maintenance. Thanet asserted that the exhibition centre and free port policy could mutually enhance each other.

Event organisers and international vendors would choose Phuket if they could import products to showcase at trade shows without the hassle of taxes and complicated procedures.

Source: The Thaiger


 

Tuesday 27 June 2017

Car rallies expected to rev up tourism with Thailand

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Tourism between Myanmar and Thailand is set to accelerate after the Tourism Authority of Thailand and Myanmar Tourism Marketing Committee (MTM) decided for the first time to cooperate on allowing rally cars to pass through their common border.
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 MTM secretary U Myo Thwin told The Myanmar Times that an agreement has been reached but it had not yet been decided when it will take effect.

“A few details have to be worked out before we decide the exact date when rally cars will pass through Myanmar’s border with Thailand, but we expect it to be in September or toward the end of the year,” he said.

The car rally will start at Myanmar’s Htee Khee border area in Tanintharyi Region and go through Thailand’s Kanchanaburi, Sukhothai and two other ancient cities before returning through the Myawaddy-Mae Sot border area.

“The Myanmar Tourism Marketing Committee is exploring possible destinations around the country as car rallies have the potential to increase tourism among both domestic and international travelers.

“The Myanmar Heritage Trail Tourism Rally has been in the planning since 2015,” he said.
“The rally-car market is getting more popular. Hotel occupancy rates are mostly up with more local rather than international visitors,” U Myo Thwin said, adding, “We should take care of domestic tourism development first, which is very important. The rallies are intended as a market promotion tool and will help regional tourism development. That’s why we are seeking the best potential destinations.”


Last year, only 2.9 million international tourists visited Myanmar, but there were more than six million domestic travelers, which exceeded expectations.

U Khin Aung Htun, deputy chairman of the Myanmar Tourism Federation, said that domestic tourists can explore various scenic routes and learn about the different cultures and traditions of local people, which will help boost domestic tourism.

“Domestic tourism will improve if there is a stable political climate. Tourism in Kayin State has doubled. Now more than 100 people visit the state each day, up from about 10 before,” he said.
“The first part of the Myanmar Heritage Trail Tourism Rally was to Pyay, Bagan and the Pyu ancient cities in 2015. The second and third trips took participants to the Golden Triangle and Rakhine, Mrauk-U and Arrawaddy regions in 2016.

“Currently, there are ongoing trips to the south, and a fourth trip to Mon State and Tanintharyi Region started June 3 and will end on Friday,” he said.

Daw May Myat Mon Win, chair of MTM, said, “Many people thought that the roads were very bad and unsafe for cars, but the roads are not as terrible as they thought they were. The route was pleasant when we went to Mrauk-U. Also the roads in Mon and Tanintharyi in the south are improving.”

Daw May Myat Mon Win said that relying on international tourists is not good because when foreign countries have economic downturns, it affects Myanmar’s tourism. So, pushing domestic tourism makes sense because it offers long-term sustainability, she said.
“Cities like Bagan and Mrauk-U depend heavily on domestic travelers,” U Khin Aung Htun said.

“We have been to the east, west and south of the country. If possible, we want to look at Myitkyina in Kachin State in the north as a potential destination for car rallies,” he said.
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Thursday 18 May 2017

#Myanmar, (Burma) Golf tourism needs long drive out of bunkers.

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Myanmar is far from a golf tourist destination despite having many courses in different cities, said U Phyo Wai Yar Zar, vice chair of Myanmar Tourism Federation.

Speaking to The Myanmar Times, he said that golf tourism has a potential niche market but the local courses are not up to the expectations of international golfers.

“We have to try hard if we want to make Myanmar a golfing destination. We can count the number of courses that are of international standard. But that number cannot be compared with other regional countries which have already developed the game and facilities,” U Phyo Wai Yar Zar said.

There are no more than 10 tour agencies offering packages, including golfing.
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In Vietnam, there are 32 international courses. Myanmar has about 60 courses in the whole country.

Daw Su Su Tin, vice chair of Myanmar Tourism Marketing Committee, said, “Some tourists have tried golf courses in neighboring countries. A few tours operators are offering a golf program in their itinerary but we cannot promote golfing tourism too much.”

“Myanmar has fine weather, not as expensive as other countries and has a huge potential for golf tourism development,” she said.

U Phyo Wai Yar Zar added, “People know Myanmar as a cultural tourism centre. Perhaps now is the time to promote traditional sport related tourism like chinlone (caneball) and other Myanmar sporting events.”
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“Chinlone as a sporting event cannot be found in other countries. Relevant government departments should make it popular as a tourism product,” he said.

“Also, the golfing market is for high-end tourists who are mostly big spenders. Other facilities such as high-end restaurants and amenities need to be developed,” he said.

Currently, there are no more than six or seven international fine dining restaurants in Yangon.
U Phyo Wai Yar Zar said, “We should first get the primary requirements done up and then continue with other things,” he said.


“As I know, there’s no website, specific market figures on golfing for tourists. Concerned authorities need to build up the human capital first and the required infrastructure before promoting golf as a product,” he said.

“We have no information yet about the various courses and it is hard to find out who are those interested in golfing in Myanmar. Golfing is the best way to attract visitors as part of tourism,” U Phyo Wai Yar Zar said.
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Source - mmtimes
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